Chocolates on the pillow aren't enough : reinventing the customer experience
Jonathan M. Tisch with Karl Weber
| Year of publication: |
2007
|
|---|---|
| Authors: | Tisch, Jonathan M. ; Weber, Karl |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Marketingstrategie | Kundenmanagement | Betreuung | Customer relations |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 256 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-04355-5 ; 978-0-470-04355-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879731