Choice-based conjoint analysis : models and designs
Damaraju Raghavarao; James B. Wiley; Pallavi Chitturi
| Year of publication: |
c2011 [ersch. 2010]
|
|---|---|
| Authors: | Raghavarao, Damaraju ; Wiley, James B. ; Chitturi, Pallavi |
| Publisher: |
Boca Raton : CRC Press |
| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Theorie | Theory | Entscheidungsfindung | Conjoint Measurement |
| Description of contents: | Table of Contents [external.dandelon.com] |
Online Resource
| Extent: | XI, 180 S. graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - "A Chapman & Hall book"--Cover. - Literaturverz. S. 171 - 176, Index S. 177 - 180 |
| ISBN: | 1-4200-9996-5 ; 978-1-4200-9996-6 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652455