Choosing between two evils : the determinants of preferences for two equally goal-inconsistent options
Year of publication: |
April 2016
|
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Authors: | Gao, Leilei ; Li, Yanjie ; Wyer, Robert S. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 1002-1012
|
Subject: | self-control | salience | goal priming | choice | vice/virtue | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
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