Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Year of publication: |
2022
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Authors: | Vrechopoulos, Adam ; Lazaris, Chris ; Theodoratos, Stavros |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 12.2022, 4, Art.-No. 131, p. 1-17
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Subject: | coupons | customer satisfaction | omnichannel retailing | perceived service quality | store revenues | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kundenbindungsprogramm | Loyalty program | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci12040131 [DOI] hdl:10419/275401 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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