Choosing the less satisfying option : investigating customers' lender selection decisions
Timothy L. Keiningham, Lerzan Aksoy, Alexander Buoye, Joan Ball
| Year of publication: |
2017
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|---|---|
| Authors: | Keiningham, Timothy ; Aksoy, Lerzan ; Buoye, Alexander ; Ball, Joan |
| Published in: |
Review of business : interdisciplinary journal on risk and society. - New York, NY, ISSN 0034-6454, ZDB-ID 634068-4. - Vol. 37.2016/2017, 2, p. 46-57
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Entscheidung | Decision | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741333