“Chopin” effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Year of publication: |
2016
|
---|---|
Authors: | Septianto, Felix |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 28.2016, 5, p. 765-779
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Choice | Temperature | Music | Drink | Tempo |
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