Churn Management : Herausforderungen für den Handel
Year of publication: |
2013
|
---|---|
Authors: | Papenhoff, Heike ; Lübke, Karsten |
Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-8349-4175-1. - 2013, p. 197-206
|
Subject: | Einzelhandel | Retail trade | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
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