Circle mapping your firm's growth strategy
Vincent Bruni-Bossio, Norman T. Sheehan, Chelsea R. Willness
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Bruni-Bossio, Vincent ; Sheehan, Norman T. ; Willness, Chelsea R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 2, p. 285-296
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| Subject: | Growth strategy | Knowledge visualization | Value proposition | Customer segments | Resources and capabilities | Strategisches Management | Strategic management | Unternehmenswachstum | Firm growth | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.11.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809172