Circulations, revenues, and profits in a newspaper market with fixed advertising costs
Year of publication: |
2009
|
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Authors: | Manduchi, Agostino ; Picard, Robert G. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 22.2009, 4, p. 211-238
|
Subject: | Pressemarkt | Press market | Presseverlag | Press publisher | Wettbewerb | Competition | Printwerbung | Print advertising | Einnahmen | Revenue | Gewinn | Profit | Theorie | Theory |
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