Circumventing traditional markets : an empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors
Year of publication: |
2013
|
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Authors: | Wolf, Marco ; McQuitty, Shaun |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 2, p. 195-209
|
Subject: | Konsumentenverhalten | Consumer behaviour | Do it yourself | Motivation | Empirische Methode | Empirical method |
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