Citigroup: Citigroup's confused chemistry - Citibank and Travelers Group merged primarily to create a retail financial superpower. The link-up was based on the theory of cross-selling. Apparently good results are due to cost-cutting. But the cross-selling synergies remain theoretical. Ironically, the merger works best where it was not envisaged: Citibank's straight-laced corporate bankers and ...
Year of publication: |
2000
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Authors: | Currie, Antony |
Published in: |
Euromoney. - London : Euromoney Publ, ISSN 0014-2433, ZDB-ID 1902325. - 2000, p. 30-33
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Saved in:
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