City branding and the power of netnography in the era of social media
Tuğba Özbölük
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Özbölük, Tuğba |
| Published in: |
Strategic place branding methodologies and theory for tourist attraction. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-0579-2. - 2017, p. 202-225
|
| Subject: | Stadtmarketing | City marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Soziale Beziehungen | Social relations | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011692500