Classifying, measuring, and predicting users' overall active behavior on social networking sites
Aihui Chen, Yaobin Lu, Patrick Y.K. Chau, and Sumeet Gupta
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Aihui ; Lu, Yaobin ; Chau, Patrick Y. K. ; Gupta, Sumeet |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 31.2014, 3, p. 213-253
|
| Subject: | Delphi study | measurement model | social media | social networking site | user commitment | users' active behavior | Social Web | Social web | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2014.995557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585481