Clicks for money : predicting video views through a sentiment analysis of titles and thumbnails
Geng Cui, Yuho Chung, Ling Peng, Qiaofei Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Cui, Geng ; Chung, Yuho ; Peng, Ling ; Wang, Qiaofei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114849, p. 1-13
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| Subject: | Caption | Sentiment analysis | Thumbnail | Title | Video views | YouTube |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114849 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015141746