Clinging to slim chances : the dynamics of anticipating regret when developing new products
Kumar Sarangee, Jeffrey B. Schmidt and Jeffrey P. Wallmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Sarangee, Kumar ; Schmidt, Jeffrey B. ; Wallmann, Jeffrey P. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 5, p. 980-993
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| Subject: | Produktentwicklung | New product development | Investitionsentscheidung | Investment decision | Werturteil | Value judgement | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128232