Clocking in or not? : optimal design of a novel gamified business model in online learning
Yi Gao, Dengpan Liu, Subodha Kumar
| Year of publication: |
2025
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|---|---|
| Authors: | Gao, Yi ; Liu, Dengpan ; Kumar, Subodha |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 36.2025, 2, p. 847-870
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| Subject: | online learning | word-of-mouth | gamification | extrinsic motivation | refund | time window | Geschäftsmodell | Business model | E-Learning | E-learning | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Lernprozess | Learning process | Motivation | Computerspiel | Video game | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.0138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015436791