Cloud platform to improve performance outcomes : role of customer relationship management and innovation capabilities
Chu-Ching Wang, Li-Ren Yang, Hsiu-Chen Chuang
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Chu-Ching ; Yang, Li-Ren ; Chuang, Hsiu-Chen |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 26.2020, 6, p. 538-554
|
| Subject: | cloud platform | customer relationship management | CRM | innovation capability | new product development | NPD | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management | Cloud Computing | Cloud computing | Produktentwicklung | New product development | Capability-Ansatz | Capability approach | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2020.110375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503720