Clustering customer contact sequences : results of a customer survey in retailing
Sascha Steinmann and Günter Silberer
| Year of publication: |
2010
|
|---|---|
| Authors: | Steinmann, Sascha ; Silberer, Günter |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 24.2010, 1, p. 97-120
|
| Subject: | Elektrohandel | Electrical goods trade | Kundenanalyse | Customer analysis | Zielgruppe | Target group | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759805