Co-creating brands : brand management from a co-creative perspective
Nicholas Ind & Holger J. Schmidt
| Year of publication: |
2019
|
|---|---|
| Authors: | Ind, Nicholas ; Schmidt, Holger J. |
| Publisher: |
2019: London : Bloomsbury Business |
| Subject: | Markenführung | Brand management | Markenname | Brand name |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 322 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 201912 |
| ISBN: | 978-1-4729-6226-3 ; 978-1-4729-6225-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012111027