Co-creating service experience

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study

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Year of publication:	2015
Authors:	Jaakkola, Elina
Other Persons:	Helkkula, Anu (contributor) ; Aarikka-Stenroos, Leena (contributor) ; Kandampully, Jay (contributor)
Publisher:	Bradford : Emerald Group Publishing Limited
Subject:	Kundenintegration \| Customer integration \| Dienstleistungsmarketing \| Services marketing \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsqualität \| Service quality \| Betriebliche Wertschöpfung \| Value creation \| Dienstleistungsmanagement \| Service management \| Dienstleistungssektor \| Service industry

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Extent:	Online-Ressource (167 p)
Series:	Journal of Service Management: Volume 26, Issue 2 Journal of Service Management ; Volume 26 Number 2
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Editorial advisory board; Guest editorial; Service experience co-creation: conceptualization, implications,and future research directions; The context of experience; Service experiences beyond the direct use: indirect customer use experiences of smartphone apps; Co-creating service experiencepractices; Co-creating the collective service experience; Experience co-creationin financial services:an empirical exploration; The co-creation experience from the customer perspective: its measurement and determinants
ISBN:	978-1-78560-236-8 ; 978-1-78560-237-5 ; 978-1-78560-236-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012679136