Co-creating services at the Base of the Pyramid (BoP) : the role of bricolage
Year of publication: |
2022
|
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Authors: | Cabrera, Karla ; Reynoso, Javier |
Published in: |
Research handbook on services management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80037-565-9. - 2022, p. 128-142
|
Subject: | Entwicklungsländer | Developing countries | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction | Dienstleistungssektor | Service industry | Geschäftsmodell | Business model |
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