Co-creating sustainability : transformative power of the brand
Nitha Palakshappa, Sandy Bulmer and Sarah Dodds
| Year of publication: |
2024
|
|---|---|
| Authors: | Palakshappa, Nitha ; Bulmer, Sandy ; Dodds, Sarah |
| Subject: | brand cause fit | Brand management | sustainability | sustainable futures | transformation | value co-creation | Markenführung | Kundenintegration | Customer integration | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2380261 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050095