Co-creating the future through design thinking : deconstructing the consumer co-creation process
Gerda Gemser, Giulia Calabretta, Ingo Karpen
| Year of publication: |
2025
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| Authors: | Gemser, Gerda ; Calabretta, Giulia ; Karpen, Ingo Oswald |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 42.2025, 3, p. 528-556
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| Subject: | affect | cognition | consumer co-creation | design thinking | multistakeholder approach | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Produktgestaltung | Product design | Design Thinking | Design thinking | Produktentwicklung | New product development | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12770 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015438695