Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Isaac K. Ngugi
| Year of publication: |
2019
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|---|---|
| Authors: | Ngugi, Isaac K. |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 31.2019, 1, p. 52-68
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| Subject: | Agri-food | dyadic relationships | marketing | SMEs | value co-creation | KMU | SME | Agroindustrie | Agro-industry | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Großunternehmen | Large firm | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2018.1471638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180986