Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Prakash K. Chathoth (Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, Sharjah, UAE), Gerardo R. Ungson (College of Business, San Francisco State University, San Francisco, California, USA), Robert J. Harrington (School of Human Environmental Sciences, University of Arkansas, Fayetteville, Arkansas, USA), and Eric S.W. Chan (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Kowloon, Hong Kong)
| Year of publication: |
2016
|
|---|---|
| Authors: | Chathoth, Prakash K. ; Ungson, Gerardo R. ; Harrington, Robert J. ; Chan, Eric S. W. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 2, p. 222-245
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| Subject: | Co-creation | Service-dominant logic | Customer engagement | Co-production | Co-creative modalities | Experience marketing | Kundenintegration | Customer integration | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Dienstleistungsmarketing | Services marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-10-2014-0526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459755