Co-creation : interface for online affective experience and repurchase intention
Kumari Anshu, Loveleen Gaur, Gurmeet Singh, Gurmeet Rabinder Singh
| Year of publication: |
2021
|
|---|---|
| Authors: | Anshu, Kumari ; Gaur, Loveleen ; Gurmeet Singh ; Singh, Rabinder Gurmeet |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 20.2021, 2, p. 161-185
|
| Subject: | Online Customer Experience | Affective Experiential State | Online Repurchase Intention | Online Customer Satisfaction | Co-Creation | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Social Web | Social web | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184272