Co-evolution-based mechanism design for sponsored search advertising
Yong Yuan; Daniel Zeng
| Year of publication: |
2012
|
|---|---|
| Authors: | Yuan, Yong ; Zeng, Daniel |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 537-547
|
| Subject: | Sponsored search advertising | Mechanism design | Co-evolutionary simulation | Niche-based evolution | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Mechanismus-Design-Theorie | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Werbung | Advertising | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730152