Co-production and self-service : the application of Service-Dominant Logic
Toni Hilton; Tim Hughes
| Year of publication: |
2013
|
|---|---|
| Authors: | Hilton, Toni ; Hughes, Tim |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 861-881
|
| Subject: | Service-Dominant Logic | operant resources | integration | co-production | self-service technology | Selbstbedienung | Self-service | Service-dominant logic | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790970