Coca-Cola brand protection before World War II : it's the real thing!
Year of publication: |
2012
|
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Authors: | Petty, Ross D. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 2, p. 224-244
|
Subject: | The Coca-Cola Company | Markenrecht | Trademark law | Warenkennzeichnung | Product labelling | Softdrink | Soft drink | Markenführung | Brand management | USA | United States | 1886-1945 |
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