Extent:
XXVII, 275 Seiten
Illustrationen
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references
The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands and value-creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency and change -- Conclusion : product networks and the politics of knowledge
0802
ISBN: 0-230-60386-6 ; 0-312-23871-1 ; 978-0-230-60386-8 ; 978-0-312-23871-1
Classification: Marketing ; Außenwirtschaft: Allgemeines
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003492586