Extent: | XXVII, 275 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands and value-creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency and change -- Conclusion : product networks and the politics of knowledge 0802 |
ISBN: | 0-230-60386-6 ; 0-312-23871-1 ; 978-0-230-60386-8 ; 978-0-312-23871-1 |
Classification: | Marketing ; Außenwirtschaft: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492586