Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Hatice Kizgin
| Year of publication: |
2022
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|---|---|
| Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar ; Rana, Nripendra P. ; Kizgin, Hatice |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 685-701
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| Subject: | B2B digital marketing | Cognitive computing | Ethics | Organisational effectiveness | Organisational reputation | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Reputation | Kognition | Cognition | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168011