Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Sandra Maria Correia Loureiro, Holger Roschk, Faizan Ali, and Enav Friedmann
| Year of publication: |
2022
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|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Roschk, Holger ; Ali, Faizan ; Friedmann, Enav |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 4, p. 903-920
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| Subject: | cognitive image | mental imagery | place attachment | S-O-R framework | word of mouth communication | Kognition | Cognition | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Experiment | Emotion | Firmenimage | Corporate reputation | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211004768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880693