Coherence within and across categories : the dynamic viability of product categories on kickstarter
Jean-François Soublière, Jade Y. Lo, Eunice Y. Rhee
| Year of publication: |
2024
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|---|---|
| Authors: | Soublière, Jean-François ; Lo, Jade Y. ; Rhee, Eunice |
| Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 67.2024, 1, p. 61-91
|
| Subject: | Marktsegmentierung | Market segmentation | Category Management | Category management | Diversifikation | Diversification | Heterogene Güter | Heterogeneous goods | Zeit | Time | Crowdfunding | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5465/amj.2022.0105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507996