Coke: Gone Flat - The king of carbonated beverages is still a moneymaker, but growth has stalled and the stock has been backsliding since just before legendary CEO Roberto Goizueta died in 1997 Now it turns out that those glory days were as much about accounting maneuvers as market magic. Can veteran Neville Isdell, once branded a maverick, abandon the Goizueta Way and set the giant on the right ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2004 (20.12.), p. 46-53