Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Zikun Ye, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Xin Chen, Zhiwei Xu
| Year of publication: |
2023
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|---|---|
| Authors: | Ye, Zikun ; Zhang, Dennis J. ; Zhang, Heng ; Zhang, Renyu ; Chen, Xin ; Xu, Zhiwei |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 7, p. 3838-3860
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| Subject: | cold start problem | contextual bandit | online advertising | two-sided field experiment | Online-Marketing | Internet marketing | Feldforschung | Field research | Experiment | Werbewirkung | Advertising effects | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4550 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338291