Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Alexander H. Kracklauer ... eds.
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Kracklauer, Alexander H. (contributor) ; Kracklauer, Alexander H. (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Category Management | Category management | Deutschland | Germany | Welt | World | Efficient Consumer Response | Efficient consumer response | Kundenintegration | Customer integration | Supply Chain Management | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 273 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English ; German |
| Notes: | Enth. 16 Beitr. Gb. (Pr. in Vorb.) |
| ISBN: | 3-540-00227-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001740554