Collaborative innovation : web-based tools for customer involvement in new product development
Gianmario Verona and Emanuela Prandelli
| Year of publication: |
2008
|
|---|---|
| Authors: | Verona, Gianmario ; Prandelli, Emanuela |
| Published in: |
21st century management ; 2. - Los Angeles, Calif. [u.a.] : Sage Publ.. - 2008, p. 14-23
|
| Subject: | Produktentwicklung | New product development | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003667730