Collaborative intelligence : how human and artificial intelligence create value along the B2B sales funnel
Year of publication: |
2020
|
---|---|
Authors: | Paschen, Jeannette ; Wilson, Matthew ; Ferreira, João J. M. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 3, p. 403-414
|
Subject: | Artificial intelligence | B2B sales | Machine learning | Natural language processing | Predictive analytics | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling |
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