Collaborative marketing in a premium wine region : the role of horizontal networks
Year of publication: |
2015
|
---|---|
Authors: | Lewis, Gemma Kate ; Byrom, John ; Grimmer, Martin |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 3, p. 203-219
|
Subject: | Australia | Interviews | Marketing | Wines | Qualitative | Australien | Wein | Wine | Weinbau | Wine industry | Unternehmensnetzwerk | Business network |
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