Color design and purchase price : how vehicle colors affect what consumers pay to new and used cars
Year of publication: |
c 2016 [publ. 2015]
|
---|---|
Authors: | Powers, Keiko I. |
Published in: |
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]. - New York., NY [u.a.] : Routledge, ISBN 978-0-7656-4759-7. - 2016, p. 75-90
|
Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Visuelle Wahrnehmung | Visual perception | Markenwert | Brand equity | Zahlungsbereitschaftsanalyse | Willingness to pay | Kraftfahrzeug | Motor vehicle | USA | United States |
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