Color me effective : the impact of color saturation on perceptions of potency and product efficacy
Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth, and Christy Ashley
| Year of publication: |
2025
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|---|---|
| Authors: | Labrecque, Lauren I. ; Sohn, Stefanie ; Seegebarth, Barbara ; Ashley, Christy |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 4, p. 120-139
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| Subject: | color | saturation | efficacy | potency | visual marketing | intuition | lay theory | product design | Produktgestaltung | Product design | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241296392 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015421000