Columns - Business strategies - Driving Corporate Profitability. - A customer profitability study can help increase revenues and decrease costs by indicating which customers are profitable and which ones aren't.
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Management : for strategic business ideas. - Mississauga, Ont : CMA Canada, ISSN 1490-4225, ZDB-ID 20723015. - Vol. 75.2001, 9, p. 18-19
Thornhill, Randy, (2003)
Gayle, George-Levi, (2011)
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