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ELECTRONIC BUSINESS - Joe Dysart looks at some of the outstanding Internet tools available to help converters stay profitable.
Dysart, Joe, (2002)
Next Generation 'Net - Interactive technologies continue to raise the bar on Website responsivity.
Click-Through Customers - Banks are experimenting with an innovative online technique for acquiring new customers. Under this 'affiliate Web marketing' approach, banks make agreements with unaffiliated websites to advertise the bank's services. For every browser who clicks through the ad and becomes a bank customer, the financial institution pays a referral fee to the outside website.