Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
B. Ramaseshan, Fazlul K. Rabbanee and Oksana Burford
| Year of publication: |
October 2018
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|---|---|
| Authors: | Ramaseshan, B. ; Rabbanee, Fazlul K. ; Burford, Oksana |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 6, p. 479-497
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| Subject: | Franchise business | employee service performance | innovative culture | support services | autonomy | customer loyalty | Franchising | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1293137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976042