Combining choice and response time data : a drift-diffusion model of mobile advertisements
Khai Xiang Chiong, Matthew Shum, Ryan Webb, Richard Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Chiong, Khai Xiang ; Shum, Matthew ; Webb, Ryan ; Chen, Richard |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 2, p. 1238-1257
|
| Subject: | attention | drift-diffusion model | mobile advertising | response times | sequential sampling models | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Werbung | Advertising | Online-Marketing | Internet marketing | Stichprobenerhebung | Sampling | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Theorie | Theory | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4738 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513921