Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Bowei Chen, Jingmin Huang, Yufei Huang, Stefanos Kollias, Shigang Yue
| Year of publication: |
2020
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|---|---|
| Authors: | Chen, Bowei ; Huang, Jingmin ; Huang, Yufei ; Kollias, Stefanos ; Yue, Shigang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 280.2020, 3 (1.2.), p. 1144-1159
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| Subject: | Display advertising | Dynamic programming | Programmatic guarantee | Real-time bidding | Revenue maximisation | Werbung | Advertising | Online-Marketing | Internet marketing | Dynamische Optimierung | Auktionstheorie | Auction theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.07.067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012132526