Combining simulation and panel data to obtain reach and frequency
Marcel Marc
| Year of publication: |
1968
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|---|---|
| Authors: | Marc, Marcel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 8.1968, 2, p. 11-16
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| Subject: | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002433090