Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Katelijn Quartier, Tinne Lommelen and Jan Vanrie
| Year of publication: |
2016
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|---|---|
| Authors: | Quartier, Katelijn ; Lommelen, Tinne ; Vanrie, Jan |
| Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald, ISBN 1-78635-456-X. - 2016, p. 31-49
|
| Subject: | Einzelhandel | Retail trade | Produktgestaltung | Product design | Emotionale Werbung | Emotional branding | Bildungsniveau | Educational achievement | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582581