Combining visual and textual data for assessing destination image : Lake tourism example
Ana Isabel Rodrigues, Antónia Correia & Metin Kozak
| Year of publication: |
September 2017
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| Authors: | Rodrigues, Ana Isabel ; Correia, Antónia ; Kozak, Metin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 4, p. 319-339
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| Subject: | Alqueva Lake | destination image | lake destination areas | lake tourism | pictorial image | visual methods | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2017.1360147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848810