BMW'S COMEBACK - In 1990, its cars made the "What's Out" list. But BMW has clawed its way out of the pit. It fought off Japanese rivals by introducing less pricey models and stressing safety and value. It moved early to trim labor costs. And a new plant in South Carolina may make it the first European carmaker to succeed with U.S. production. Could BMW's example help other German companies break ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 1994 (07.02.), p. 42-46